Make Every Sleep a Safe Sleep

Evidence-based safe sleep guidance for whānau across Aotearoa

About SUDI

Sudden Unexpected
Death in Infancy

Each year in Aotearoa, around 50 pēpi die from SUDI — most of these deaths are preventable.

Our goal is to make safe sleep knowledge easy to use at home, so every pēpi has the best start in life.

Keeping Pēpi Safe During Every Sleep

Good safe sleep practices begin during pregnancy. Here are some ways whānau can keep pēpi safe every sleep.

Flat & Firm

Pēpi needs their own flat, firm bed like a wahakura, Baby-pod, bassinet or cot.
Face Up, Face Clear

Always place pēpi on their back, with no pillows, toys or loose blankets.
Free

Pēpi is safest in an environment that supports breastfeeding, and is smoke, vape, alcohol, drug and harm free.
Fathers & Family

All the whānau help keep pēpi safe during sleep.